Case Study

HubSpot Content Hub - Membership Site

Longview Economics Transformed Its Research Portal with Growth London

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Client Overview

Longview Economics is an independent research consultancy specialising in global macroeconomic analysis, financial market trends, and market volatility. Their mission is to provide intelligent, objective investment advice that is free of bias and accessible to institutional professionals and individual investors. Recognised by Forbes as "one of the best independent market and economic research firms" (July 2024), Longview Economics delivers premium research reports to a global client base.

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The Challenge

Longview Economics offers a portfolio of high-value research products, with access restricted based on a customer’s subscription tier. However, their previous customer portal solutions proved difficult to manage and lacked the functionality required to deliver a seamless user experience. Key challenges included:

  • Complex content management: Existing solutions made it difficult to manage and organise research publications effectively.
  • Restricted user experience: Clients struggled to search for and filter reports based on their needs.
  • Limited membership control: Managing subscription-based access and content visibility was cumbersome.

The firm needed a robust, user-friendly, and scalable customer portal that aligned with the high standards of its premium research content.

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The Solution

Growth London designed and implemented a custom customer portal powered by HubSpot Content Hub with advanced membership functionality. The solution enabled Longview Economics to deliver research reports efficiently while providing a significantly enhanced user experience.
Key Features Implemented:

HubSpot Website Memberships

Subscription-based access control to ensure that only paying customers can view specific content.

Smart Content Rules

Personalised content display based on each user’s subscription tier.

Database-Driven Content Management

A structured HubDB with approximately 1,000 records, allowing seamless content organisation and filtering.

Advanced Search & Filtering

Clients can quickly locate relevant research using filters for year, tag, and keyword searches.

Secure Access & Automated Messaging

A fully integrated user registration and login system, including automated welcome emails and password reset flows.

Additionally, Growth London provided:

  • A full wireframe and Figma-based design process to ensure a structured, well-planned membership page layout.
  • Testing and iterative refinements based on client feedback

The Outcome

Enhanced Customer Experience

Clients now enjoy a seamless and intuitive portal, enabling them to access, filter, and search for research effortlessly.

Streamlined Content Management

Longview Economics can efficiently update and manage research reports via HubDB, reducing administrative burden.

Scalability & Future Growth

The new portal is designed for long-term expansion, with potential for automated membership flows, HubSpot Commerce Hub integration, and CRM optimisations in future phases.

  • "Growth London built a membership site/portal/archive for our clients to access their digital products. Hanna and Pirkka were efficient and responsive to our many questions and requests. We appreciated the regular communication and willingness to help. They stayed within budget and the project was completed on time. We will definitely reach out to them again!"

    Jo Nichols - Longview Economics

    Jo Nichols

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    Chief Operating Officer, Longview Economics