Custom Enrichment

HubSpot Data Enrichment as a Service

CRM data naturally deteriorates over time. Or when new data is entered into your CRM, it often contains gaps or results in duplicates. It's no surprise that keeping a CRM filled with valuable, accurate data is one of the most persistent challenges our clients encounter. That's why we've developed a service to assist.

Data Enrichment as a Service

We use our extensive CRM experience combined with Operations Hub and AI powered software to help ensure your HubSpot data is accurate and clean

The Growth London team fully believe that the CRM platform that houses your marketing, sales and customer data has the potential to become one of your business' greatest assets and a significant competitive advantage in its own right.

You can dedicate a lot of time and resources to properly configuring your CRM and integrating it into your broader tech stack, as well as ensuring your teams adopt the tools and receive the necessary training. However, regardless of the effort invested, long-term success will be considerably compromised if the data within the CRM is of poor quality.

Ensuring your CRM data is well-maintained and having the necessary systems and processes to reduce poor data and consistently uphold high-quality data is crucial.

Over the years our consulting team has had to tackle the problem of cleansing bad data whilst maintaining and enriching good data from multiple angles. Each project and client unique, but with common pain points. Over time and much trial and error we have become more and more knowledgable and skilled at helping clients to navigate a path towards good quality data. We now have enough collective experience, including access to cutting edge AI-powered software and a multitude of tools, to offer data cleansing and enrichment as a consulting service. 

We offer a number data related services :

  • Custom Data Enrichment
  • Automated Email Validation
  • Data Cleansing & Deduplication
  • ICP & Target Audience Research
  • Automated data updates via API
  • Workflows, dashboards and training for ongoing maintenance

To get started, all we need is to conduct an audit and scoping workshop to proper identify your data requirements so that we can present a plan of action with our estimated timelines and recommended toolset.

5-stars

Accurate data is vital to our sales team

"As a leading IT service provider in the UK there are certain criteria that indicate whether a prospective company is a good fit for our services and target audience or not. For example, the number of users and locations that a company has specifically in the UK. Before we had a time-consuming manual process to conduct this research and update records in our CRM , but now after Growth London's custom data enrichment services, these data points are added automatically to our target audience companies via AI generated research and API integration. It saves a tonne of time and allows us to focus on leads that are more likely to convert whilst avoiding time wasted on contacts and companies that are not a good fit for our services."

Services provided: Automated AI powered contact and company enrichment, email validation

Carl Hardie

Carl Hardie, Director of Business Development

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Formation Tech

Looking for more detail on our data enrichment services?

Custom enrichment

We enrich your data with Clay and AI

Have unique data points that are good indicators of fit for your target audience? If your sales or marketing team are currently doing manual research, then chances are we can automate the process, providing rich intelligence thanks to the power of AI.

Growth London - CRM Enrichment

Full scoping and a data audit to understand your data challenges and enrichment requirements

Setup of custom properties, workflows and API connections for automated enrichment 

Access to massive range of data sources, including AI research using latest LLM models

Custom data points not typically available in standard enrichment or B2B database subscriptions

Email Validation

Proactively check for valid and invalid emails

Don't wait for the bounce. We will set up a table that proactively checks emails for validity at source. Exclude invalid emails from your marketing and sales outreach and set the contacts aside to be researched and refreshed.

Growth London - Email validation

Quickly find out which emails are not safe to use so that you can protect your email sending domain

Automatically exclude bad data from your outreach and from your paid marketing contacts

Isolate bad contact data to be sent for automated research, enrichment and CRM updates

Reports and custom properties right in HubSpot.
All setup done for you

Email Validation

Data Cleansing

Duplicates and data cleansing

We'll use tools like Operations Hub, Insycle and Koalify to put in place processes to resolve your duplicate contact and company headaches. We will also look for other areas of data cleansing to address, such as filling in missing data, removing bounced contacts, setting up automations and more.

Growth London - Data cleansing and deduplication

Audit of your custom properties and database to determine data cleansing plan of action

Bulk fixing of duplicate records along with tools and training to maintain going forward

State of CRM data dashboard and reports to help isolate and fix data gaps 

Workflows to update associated company when people change jobs (*Ops Hub Pro required)

5-stars

Once things are set up - it runs on autopilot

"When generating new leads or uploading contacts to the CRM, it is great to see contact data automatically checked and enriched. For examples emails are checked to see if they are valid. Contacts are researched and job titles, LinkedIn profiles, personas and location are updated if missing. Even our custom company ICP type property is automatically updated using a detailed AI prompt on ChatGPT. Saves us a load of time and keeps our data neat."

Services provided: Automated AI powered contact and company enrichment, email validation

Tom Winter, Partner, Chief Revenue & Strategy Officer

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FutureNet World