We have liftoff!

After priming the engines over the past 2 months I’ve lit the fuse and fired myself (excuse the pun) into the unknown – starting my journey as a digital marketing freelancer on a full-time basis.

On a personal level it is sure to be a wild and interesting ride – full of learning, new opportunities and new friendships.

Yes such a decision is not without risk and a fair dose of anxiety. The following questions have sprung to mind:

  • Will I succeed?
  • Will I find enough clients in the first 6 months to sustain my family and maintain our lifestyle?
  • Will I be scurrying back to full-time employment before the year is out?
  • Will I lose what little remains of my hair or go completely silver in my early 40’s?
  • <insert other self-doubt type questions here..>

Truthfully I don’t yet have those answers but it’s not like I’m the first person to ‘go freelance’. Far from it. As the knowledge economy grows freelance as a career choice is increasingly common. Either way I certainly intend to give this my best shot – the same way I have any role I’ve had working for an employer. It wasn’t a snap decision – it is an idea that I’ve been toying with for some time.

Over the past 15 years in London I’ve worked in a variety of sales, business development and marketing roles from events through to a successful SaaS tech startup and have learnt so much. It has been a real pleasure to work in these challenging and rewarding roles and throughout the process it has become fully apparent that it is the field of “digital marketing” in particular that I enjoy and excel at most. That said, the combination of experience in offline marketing, events, business development and frontline sales provides a “full-stack” skillset that can only stand me (and my soon-to-be clients) in good stead.

I am also looking to do deep dive learning in certain areas of digital marketing where I have a solid strategic understanding but perhaps require more hands-on practical execution. A freelance lifestyle allows one to build in time for learning and gives the flexibility to focus on specific areas of interest in a far more accommodating manner than is possible with a demanding full-time job. The challenge lies in managing time and maintaining focus – something which I’ve gotten much better at over the years. (Tip: I highly recommend: Deep Work : Rules for Focused Success in a Distracted World by Cal Newport)

Services I’ll be offering:

– Digital marketing consulting (strategy, direction, planning, execution)
– Facebook / Instagram advertising
– Google Adwords
– LinkedIn advertising
– Retargeting
– Content, Inbound and Lead Magnets
– Landing Pages
– Blog, copywriting, outreach
– Lead Generation / Email nurturing / Funnels
– Technical (things like setup of Google Analytics, Facebook pixel, Google Adwords, social accounts etc.)
– WordPress websites (like the one you’re looking at)

I can work freelance remotely or in your office on individual projects and / or on a contract basis.

In short – becoming a digital marketing freelancer feels like the best possible step at this stage in my life. It would be great if we could work together!

Will I always be a freelancer? Who knows – perhaps that perfect project or opportunity will come along and I’ll end up being swept aboard. But not having the pressure to job hunt and scrabble for the first thing that comes along is liberating. I intend on taking my time with this journey soaking up as much knowledge and experience as possible along the way.

What you can do to help

If you’ve read this far then thanks! What I’d like to ask now is that you give the following some thought – do you have any areas in your business that could do with a fresh set of eyes? Any digital marketing projects you’ve wanted to get started but keep putting off due to other commitments or priorities? Or do you know any contacts who might require any of the services mentioned above?

Please do keep me in mind and any referrals or opportunities greatly received!