Recent work

IT & Technology Services

Formation Tech

Formation Tech is a UK-based IT integrator focused on streamlining business processes and strengthening cybersecurity. Although they had used HubSpot for years, it wasn’t fully aligned with their operations and had ongoing data quality challenges. Revenue attribution was inaccurate, and management lacked reliable reporting.

They also needed a modern, easy-to-manage website to reflect their new brand and drive lead generation campaigns.

Events, Education & Training

Makers

Makers had used HubSpot across their teams for several years. Over time, their CRM became complicated and disjointed, leading to inconsistent data, low team engagement, and no clear way to separate B2B from B2C activities. Since they serve both bootcamp applicants and hiring partners, they needed HubSpot to seamlessly support both sides of their business across the full lifecycle from initial brand awareness through to customer success.

Following the optimisation project, we were later selected for a complete website rebuild.

Fintech

Fund Recs

Fund Recs is the leading SaaS provider of reconciliation software for the global funds industry. Before engagement, their HubSpot setup was basic, used primarily as a contact database and simple pipeline tracker, with little structure around activity tracking, lifecycle stages, segmentation, or attribution. Management had less than optimal oversight of revenue-generating activity and reporting. Their website lacked clarity in UX and branding, and was difficult for internal teams to manage.

Growth London worked with the Fund Recs leadership team to ensure their CRM and website are fit for purpose and ready for their next chapter of growth.

Media, Marketing & Advertising

NEST Commerce

NEST Commerce is a specialist agency delivering full-funnel creative and performance campaigns for high-growth eCommerce brands including Hims, Reiss, and Trinny London. While they had used HubSpot for several years, the platform was underutilised—particularly in client services and reporting—and lacked the structure needed for scaling effectively.

Growth London supported NEST with a tailored CRM optimisation project focused on data integrity, lifecycle accuracy, and full-funnel visibility across teams. We also supported the team with custom landing pages for webinars and events.

SaaS

Kodiak Hub

Kodiak Hub is a cloud-based Supplier Relationship Management (SRM) solution designed for strategic buyers and their teams. As part of Kodiak Hub’s website redesign project, the company wanted to streamline its content management efforts for webinars. Growth London worked as the HubSpot CMS agency on the redesign.

In this case study, we focus specifically on how HubDB was used to power dynamic pages and simplify content management. The goal of using HubDB and dynamic pages was to eliminate manual work and create an automated, scalable system for managing webinars and other content.

Consulting & Research

Longview Economics

Longview Economics is an independent research consultancy specialising in global macroeconomic analysis, financial market trends, and market volatility. Longview Economics offers a portfolio of high-value research products, with access restricted based on a customer’s subscription tier. However, their previous customer portal solutions proved difficult to manage and lacked the functionality required to deliver a seamless user experience.

Growth London designed and implemented a custom customer portal powered by HubSpot Content Hub with advanced membership functionality. The solution enabled Longview Economics to deliver research reports efficiently while providing a significantly enhanced user experience.

Fintech

Clear Junction

Clear Junction is a leading global payments solutions provider established in 2016. The company was founded by a veteran team of financial professionals with many years of experience in cross-border payments and banking. Clear Junction serves 100+ countries whilst processing more than €50bn annually in a highly regulated market. Clear Junction had purchased HubSpot CRM and begun the process of DIY/self-onboarding before realising that things weren't going to plan and that they required expert support to ensure optimised setup, ROI, and adoption.

Growth London stepped in to configure Clear Junction's CRM setup to match their unique target audience and sales processes. In addition, we ensured legacy data was correctly migrated to HubSpot whilst retaining important context. After a successful onboarding for sales and marketing, Growth London was later engaged to set up Service Hub bringing the customer support function into the same CRM.

Health & Wellbeing

MYNDUP

MYNDUP's mission is to help employees and their companies thrive by providing the best mental health support available. Today MYNDUP supports 50,000 employee’s globally and the company continues to scale at a rapid pace.

MYNDUP's growing sales team were already using sales hub. We were tasked with bringing the marketing and customer service functions into the same platform for improved alignment between the teams. Our goal was to cleanse all data, ensure a smooth flow of leads to the sales team, build lead scoring and accurate attribution. We then worked with the sales team to improve the sales setup and reporting whilst automating the handoff to customer success. This included a customer onboarding pipeline in Service Hub and a renewals pipeline in Sales Hub.

Media, Marketing & Advertising

Influencer

Influencer are the trusted ally of 95% top-tier global brands featured in Ad Age and the largest media agencies. They maintain strategic alliances with the world's most influential social media platforms.

The marketing and sales teams had been using HubSpot for a few years. As the business has grown, so the data started to get a bit messy. There was also a sense that initial setup could be improved to ensure the business was getting full value from their investment. 

Over the course of 4 months we helped to completely overhaul Influencer's CRM ensuring best practice implementation in all areas. After the optimisation project, we have provided ongoing support as Influencer's go-to HubSpot agency.

Consulting & Research

MediaSense

MediaSense are independent global media advisors. They build high performance media operating models and unlock value for the world’s leading brands. Engineering Value. Navigating Change. 

MediaSense required a CRM to provide improved customer lifecycle visibility whilst removing the data silos between the marketing and sales functions. After an extensive consultation process Growth London were selected to provide full set up and onboarding for marketing and sales hubs. This included migration from the legacy CRM and marketing tools and building out a custom implementation suited to MediaSense' unique target audience and business model.

After a successful rollout of HubSpot, which was completed on time and on budget, we now continue to provide ad hoc support. 

IT & Technology Services

Lumilinks

Lumilinks is a data science and engineering firm based in St. Ives, Cambridgeshire, specialising in AI-powered solutions to enhance business growth and efficiency. As Lumilinks transitioned from startup to scale-up, it became clear that their Salesforce CRM was no longer fit for purpose. Data inaccuracies, low adoption by the sales team, zero marketing campaign functionality and complex integrations with JIRA and Xero created barriers to growth.

With their Salesforce contract ending, Lumilinks needed a new CRM setup that could be implemented quickly, support marketing campaigns and scaling teams, and integrate smoothly with their technical stack.

AI services

Medialake

Medialake revolutionises content operations for global brands. Its AI-driven platform indexes all creative assets into a searchable database, empowering teams to effortlessly organise, access, and analyse content across every channel. World-leading brands trust Medialake to unlock the full value of their content and drive business growth.

Medialake selected Growth London to assist with all HubSpot CRM requirements, starting with an optimisation project, moving on to campaign and landing page setup with marketing automation, lead scoring, lead routing, and reporting.

We provide MediaLake with CRM admin and support, and we have been brought in to help implement HubSpot in a sister company called CLICKON.

Recruitment & HR Tech

EnterpriseAlumni

EnterpriseAlumni is the market-leading alumni engagement platform used by companies like Coca Cola, Google and Swarovski to power their alumni programs.

We were selected as EAs partner for complete setup of Marketing, Sales Hub Enterprise and Service hubs with data migration from disparate old CRM tools to new. All reporting, automation, training for users and much more was delivered and we continue to provide ongoing support to this day.

We also developed EnterpriseAlumni's new website and re-platformed it from WordPress to HubSpot CMS.

Media, Marketing & Advertising

M&C Saatchi Performance

M&C Saatchi Performance is a global and multi-award winning digital media agency providing innovative media strategies to some of the biggest brands in the world. Its team of specialists manage campaign effectiveness with a relentless focus on optimising channels, content, format and placements.

We provided complete partner-led implementation, onboarding and rollout of HubSpot Marketing Hub Enterprise, Sales and Ops Hub across all of the business units globally. The project included migration of legacy data from Pipedrive, website integration, comprehensive reporting (global and regional) and training across all hubs, followed by an ongoing support and optimisation retainer to ensure adoption. 

Fintech

Littlepay

Littlepay is a modular payments platform built for transit. The company works with over 250 transport and mobility providers worldwide, powering payments on local buses, city networks and national public transport systems.

Growth London helped implement HubSpot Marketing Hub Pro along with marketing automation. 

We integrated with their new website and Pipedrive CRM to ensure quality inbound lead flow to the sales teams. We built comprehensive reporting to enable data-driven decision-making for the stakeholders.

Update: in 2024 we were re-engaged to bring the sales function into HubSpot migrating them from Pipedrive to Sales Hub Pro.

Fintech

Huggg

Huggg makes it easy for companies to gift clients and teams at scale with just a few clicks. With Huggg's solution, an otherwise troublesome gifting process becomes effortless. The company has experienced phenomenal growth and is a shining example of tech-for-good.

Growth London was selected to provide partner-led onboarding at the very start of Huggg's CRM journey. Our focus was on getting the foundations right for growth and building powerful automation workflows to ensure marketing and sales alignment. We also built comprehensive reporting for management and teams. 

Consulting & Research

ID COMMS

ID COMMS provide evidence-based consulting for the world's leading and most ambitious brands looking to accelerate their competitive advantage in media.

Growth London was engaged to help optimise the existing Marketing and Sales Hub Pro setup. We delivered a framework for data cleansing and enrichment plus re-configured the CRM to ensure best practices across the customer lifecycle.  We then provided ongoing support, comprehensive coaching, additional workflow and automation, reporting and much more in the months that followed.

Following the optimisation project, Growth London was selected to improve SEO and rebuild the ID COMMS website on HubSpot CMS Hub.

Health & Wellbeing

Bippit

Bippit empowers employees to take charge of their finances with expert guidance from a dedicated financial advisor. Companies, from startups through to large brands, choose Bippit because it increases productivity, saves HR and Finance teams time, and makes employees more settled in their jobs. 

Growth London provided a complete CRM and marketing automation setup, starting with target audience analysis, persona development and Ideal Customer Profile definition through to HubSpot Marketing Hub & Sales Pro implementation. We also rebuilt their website and provided ongoing CRM support.

IT & Technology Services

Pixie

Pixie provides accounting firms with everything they need to manage and grow their practice in one simple, flexible practice management tool.

Growth London provided CRM optimisation and marketing automation setup in HubSpot Marketing Hub & Sales Pro. 

In addition, we helped Pixie to re-platform from Webflow to HubSpot CMS. The platform change allowed Pixie to utilise HubSpot’s dynamic pages and HubDB, the relational database within the HubSpot CMS.

Retail & Luxury Goods

theUp.co (now Sessions Serve)

Trusted by 1000's of venues across the UK, theUp.co (ServedUp/ChargedUp) give venue operators the tools they need to help grow their business and provide the best experiences for their customers. 

We were originally brought on to help deliver marketing and lead generation services and played a part in the company's rapid growth with high volumes (30+ per day) of demos booked. We then assisted with new Hubspot portal setup (CRM Suite Pro with all hubs), consolidating data for each company brand, integration with websites and Shopify eCommerce. We also delivered a custom API solution for venue matching plus landing pages, case studies, reporting and ongoing support.

Note: ServedUp has now been acquired and is called Sessions Serve.

ChargedUp continues to operate independently.

Retail & Luxury Goods

Doppio Bike

Doppio is the ultimate double e-bike, developed by Amsterdam mountain biker Peter Eiselin. From his expertise as a product developer and cyclist, he saw a solution for the mobility problems in the increasingly crowded cities. The doppio isn't just any electric bike, it's a cool electric two-seater fat bike; you can therefore get on without a driver's license and helmet and are simply welcome on the cycle path.

We delivered partner-led onboarding for Marketing Hub Pro, Sales Hub Starter and Service Hub Starter. A significant aspect of the project was ensuring seamless eCommerce integration and data flow between fulfilment systems.

Recruitment & HR Tech

Zirtual

Zirtual, founded in 2011, is a privately held American company that provides virtual assistant services to professionals, entrepreneurs and small corporate teams. Zirtual is headquartered in Columbus, OH, under the parent company Startups.com.

Zirtual provides virtual assistants for busy entrepreneurs, professionals, and small teams.

Growth London was hired as part of a collaboration with Growth Division to assist with Marketing Hub Pro optimisation, LinkedIn ad integration, ad campaign setup & reporting.